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Discover the history of the Scottish clans, and its importance in the cultural community of Scotland.

Promoting your clan event on social media

by Association Of Highland Clans & SocietiesPosted on6 October 202127 August 2021
Featured image Promoting your clan event on social media 800x480 - Promoting your clan event on social media

Planning an event in the middle of a pandemic can be hectic and quite challenging. Eventgoers are now more than ever cautious about their health and safety. Every organiser must ensure that such concerns are taken care of. One of…

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How to Organise a Successful Clan Event

by Association Of Highland Clans & SocietiesPosted on28 July 20211 September 2021
Featured image How to Organise a Successful Clan Event 800x480 - How to Organise a Successful Clan Event

Organising a successful event is no mean feat. Whether it is your first time or not, things don’t always turn out as you intend. What matters is having an open mind and reviewing your plans every once in a while,…

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    • Promoting your clan event on social media
      Promoting your clan event on social mediaScottish clansPlanning an event in the middle of a pandemic can be hectic and quite challenging. Eventgoers are now more than ever cautious about their health and safety. Every organiser must ensure that such concerns are taken care of. One of the crucial tasks every event organiser must undertake when planning during this period is stating what safety measures, they have put in place right from the registration stage until the end of the event. With the industry already feeling the pinch of the many cancelled events last year, marketing your upcoming event might need more effort and resources, and this is where your social media skills come in handy. Let us have a look at a few essential pointers to make your social media promotion a success. Pick your networks Choosing the right social media channel matters a lot, and it depends on the audience you are targeting with your event. The excellent aspect of social media is its versatility; different channels will offer different results. Do your research and pick the best for marketing your event. If you are targeting participants who love casino-themed events, partner with sites such as mFortune to ensure your guests’ needs are met by offering them great sign-up bonuses. Create your event’s hashtags Create a unique hashtag for your event and use it on all the social media platforms for easier tracking and visibility. The hashtag can actually be used before, during, and after the event. This will also ensure engagement from targeted participants. Update your social media profiles Your social media handles can either fail you or deliver the results you are looking for. Give them an upgrade to reflect on the event’s spirit and overall goal. This can be as simple as updating your profile photo with a relevant one that speaks to the event’s agenda....
    • Organising a Successful Event in the Time of Covid-19
      Organising a Successful Event in the Time of Covid-19Clan organisations / Events and ProjectsHighland events and games have been part of Scotland’s culture for many years. These events are still as common as they used to be back when the clan system ruled the land. These events are crucial for the Scottish as they are a source of pride and inspire community spirit. The Scottish have a rich culture that comes to life during such events. If you are looking forward to attending such a gathering this year, remember we live in unprecedented times because of the Covid-19 pandemic. However, fret not; this article is all about reminding you about your safety and how to protect yourself while taking part in such events. Social Distance This may sound like a broken record because of the many times you might have come across these two words, but whatever you do during the event, remember to keep a safe distance from other guests. Most eventgoers know this requirement, but the event organiser should also clearly indicate the minimum physical distance between guests. Crowd Density We all looked forward to attending our favourite events, most of which was cancelled last year. While the government and the health authorities have put measures in place for social gatherings, your safety starts with you. You might want to get details on the expected number of people at the event and decide if you wish to be part of that crowd or not. Personal Protective Gear Before the pandemic, your biggest concern was probably picking the right outfit for the event, but things have changed now. Your biggest concern now should be your health and safety. Remember to carry your protective mask and keep it on throughout the event. Final Word Always follow your gut feeling; if you feel attending a social gathering might expose you or your loved ones to contracting coronavirus, it is not worth going. Your health comes first, don’t risk it for a few minutes of fun. These events will always be there, and you can participate when everything feels right. Staying home and avoiding unnecessary gatherings is the safest way to protect yourself and your family from getting the virus....
    • Using Podcasts to Teach the History of Scottish Clans
      Using Podcasts to Teach the History of Scottish ClansClan organisationsA podcast is a powerful medium for passing information. Podcasts have increasingly become the go-to channels for passing information either for entertainment or educational purposes among content creators looking to engage their audiences effortlessly but in an interactive way. For the audiences, podcasts have over the years become the preferred choice of consuming information, and for good reasons; they are engaging and so easy to listen to. Benefits of Using Podcasts One of the most outstanding benefits of using a podcast to disseminate information is its uptake and appeal that cuts across different demographics. Whether your podcast’s target audience is Gen X or millennials, all that matters is how you package the information. Here are some of the benefits of using podcasts for educational purposes. Podcasts can be listened to wherever and whenever. One of the reasons why podcasts are common among audiences is because it easily fits into daily routines. You don’t have to stop cooking or washing dishes to listen to a podcast, and all one needs to consume their daily dose of information is a mobile phone. On the other hand, podcasts are downloadable, which means one doesn’t necessarily have to be connected to the internet to consume the content. They are immersive and quite interactive. Podcasts are more engaging and capable of sparking the listener’s imagination, just like reading a book. It isn’t very likely for one’s mind to wander off when listening to an interesting podcast. Keep your listeners’ attention in check by dramatizing the conversation. You don’t need a huge budget to accomplish your dream of starting a podcast. Also, creating a podcast is not rocket science; you can learn how to make one through simple online research. You don’t need fancy recording and editing equipment; you will need to start with a USB microphone and a laptop. With podcasts, you can accommodate different types of listeners. People have different needs when it comes to learning. If your goal is for your content to appeal to different types of learners, then using a podcast is your best bet. Bottom Line! If your dream is to teach different generations about cultural diversity and the history of different Scottish clans, podcasting is one of the best ways to accomplish this. Podcasts are easy to make and quite effective for taking in information....
    • How to Organise a Successful Clan Event
      How to Organise a Successful Clan EventEvents and Projects / Scottish clansOrganising a successful event is no mean feat. Whether it is your first time or not, things don’t always turn out as you intend. What matters is having an open mind and reviewing your plans every once in a while, to get rid of what might not work and focusing on what will make your event successful. As you may already have discovered, this blog is dedicated to giving you valuable tips on organising successful events and projects for your clan. Here are key points to keep in mind right from the beginning. What’s Your Purpose? You might think it’s pretty obvious what the event’s purpose is, but always have it written down somewhere and share the information with everyone involved in the planning process. Be specific with what you want to achieve as much as you can. Define your goals right from the start and share them with the people who matter in the project. This way, everyone will pull their weight in working towards achieving the goals. Draft a Working Budget List down your tasks and needs, then estimate the amount of money required to accomplish each of them. Remember that events might have unforeseeable situations that may require you to spend more than you had budgeted for. Always reserve some cash in your budget for such moments. For example, you might plan for an open-air event, and then it rains on that day. You might also be required to change the venue or make a few adjustments which will need more money. The Devil is Always in the Detail Don’t make any assumptions, and always pay attention to every little detail during the planning process. Events are about experiences; offer your guests something to ponder on during and after the event. Think of exciting activities the guests can participate in, for instance, during the registration process. Finally, have a clear picture of how you want the event to turn out. Final Word Never be afraid to change plans and always be open-minded; events come with many good and bad surprises. Always focus on what you want to achieve and work towards hitting the finish line with a positive mind....

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